What makes online content viral?

From Brede Wiki
Jump to: navigation, search
Paper (help)
What makes online content viral?
Authors: Jonah Berger, Katherine L. Milkman
Citation: Journal of Marketing Research 49 (2): 192-205. 2011
Database(s): Google Scholar cites SSRN
DOI: 10.1509/jmr.10.0353.
Link(s): http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/online_content_viral.pdf
Web: Bing Google Yahoo!Google PDF
Article: BASE Google Scholar PubMed
Restricted: DTU Digital Library
Other: NIF
Format: BibTeX
Extract: Talairach coordinates from linked PDF: CSV-formated wiki-formated

What makes online content viral? describes an analysis of data from the New York Times and the virality of its online content.


[edit] Data

  • 6956 articles between August 30 and November 30 2008 on the New York Times homepage.

[edit] Method

[edit] Related papers

  1. Arousal increases social transmission of information
  2. Good friends, bad news - affect and virality in Twitter
  3. What drives immediate and ongoing word of mouth?

[edit] External links

  1. Social Transmission, Emotion, and the Virality of Online Content
  2. The Formula for a Most-Emailed Story: Transcript
  3. LOL+WTF=$: An App That Shows Why Videos Go Viral
Personal tools