What makes online content viral?

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What makes online content viral?
Authors: Jonah Berger, Katherine L. Milkman
Citation: Journal of Marketing Research 49 (2): 192-205. 2011
Database(s): Google Scholar cites SSRN
DOI: 10.1509/jmr.10.0353.
Link(s): http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/online_content_viral.pdf
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What makes online content viral? describes an analysis of data from the New York Times and the virality of its online content.

Contents

[edit] Data

  • 6956 articles between August 30 and November 30 2008 on the New York Times homepage.

[edit] Method

[edit] Related papers

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[edit] External links

  1. Social Transmission, Emotion, and the Virality of Online Content
  2. The Formula for a Most-Emailed Story: Transcript
  3. LOL+WTF=$: An App That Shows Why Videos Go Viral
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