The role of multimedia content in determining the virality of social media information

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The role of multimedia content in determining the virality of social media information
Authors: Leonardo Bruni, Chiara Francalanci, Paolo Giacomazzi
Citation: Information 3 (1-x): missing pages. 2012
Database(s):
DOI: 10.3390/inf30x000x.
Link(s): http://www.mdpi.com/2078-2489/3/3/278/pdf
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The role of multimedia content in determining the virality of social media information considers information diffusion on Twitter (retweets) and its correlation with links to multimedia content in the form of photos and videos

[edit] Research hypotheses

  1. "Tweets with a link to multimedia content (photo or video) are more retweeted than posts without a link."
  2. "Tweets linking a photo are more retweeted than posts linking a video."
  3. "Tweets linking a video raise more sentiment than tweets linking a photo."

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