Do people prefer to pass along good or bad news? Valence and relevance of news as predictors of transmission propensity

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Do people prefer to pass along good or bad news? Valence and relevance of news as predictors of transmission propensity
Authors: Chip Heath
Citation: Organizational Behavior and Human Decision Processes 68 (2): 79-94. 1996 November
Database(s): PubMed (PMID/8954872)
DOI: Define doi.
Link(s): http://faculty-gsb.stanford.edu/heath/documents/Good%20news,%20bad%20news-OBHDP.pdf
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Do people prefer to pass along good or bad news? valence and relevance of news as predictors of transmission propensity

[edit] Data

Data was from a survey among 111 undergraduate university students at the dormitories of the University of Chicago.

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